Professional copywriting for your impact-driven business

My Services

Copywriting


Need compelling copy that inspires action?

Hire me for one project or make me your go-to, long-term writer!

Website copy | sales pages | landing pages | conversion copy | e-books | online ads | marketing emails | articles | blog posts | SEO content | social posts | brochures | direct mailers | print ads | biographies | profiles | press releases | speeches | presentations and more.

COPY AUDITS & STRATEGY


Not sure how your copy stacks up? Want to take a more strategic approach or optimize for SEO?

I'll walk you through your existing copy/content and offer supportive and effective suggestions to help you get more from it. I'll also help you uncover your brand's unique voice and design a content plan to implement it cohesively across all channels.

Copywriting Training & Coaching


Working together one-on-one or with your team, I'll help you develop confidence with words, while teaching you tricks of the trade. Learn an effective and simple system to produce writing that's magnetic and persuasive!

I also offer specialized workshops in website copywriting, business writing, and blogging.

Areas of Focus

Tech & Social Innovation

Emerging ideas that have the power to transform our communities.

Health & Wellness

Organizations, businesses, and practitioners helping others thrive.

Eco & Sustainability

Ways of organizing our economy to respect the natural environment.

Six Reasons to Hire Me

1. Get writing that's engaging and on brand

I’ll start by getting to know your business, your brand, and your industry. Then I’ll bring my expertise to the table and craft words that align with your goals, show your best side, and engage with your audience authentically and ethically. I think you’ll soon agree that professional writing makes a big difference!

2. Increase your conversions with the right words

Do you find it hard to write for your own business? That’s extremely common – you’re not alone. Coming at it objectively, I’ll look at the words you’re currently using and see if we can find a clearer and more direct way of saying it. I’ll also apply conversion copywriting techniques to get you better results.

3. Be confident that I'll deliver high quality work, on time

Trust that I’ll deliver superior quality every time, on time, without hassle! If you need rush work, I can usually accommodate it. Enjoy the fact that I’m easy to work with, I don’t need micro-managing, and I’m always happy to make revisions. Get your writing delivered in a Word/Google doc or format that works for you.

4. Always know exactly what you'll pay

I price my projects using flat rates, as opposed to hourly, so you always know the cost upfront. I also include 2 rounds of revisions free of charge. To stay competitive, my rates are aligned with industry averages (see What to Pay a Writer by PWAC for Canadian ranges).

5. Work with a local Toronto writer

With so many options online, it’s nice to make local connections! I’m involved deeply in my profession in Toronto and have a large network of trusted freelancers, if you need referrals – from web developers and SEO specialists, to designers, photographers, and videographers.

6. Get a friendly and collaborative experience

I’m love forming long-term relationships with my clients. I only take on a handful of clients at a time in order to provide a  supportive, attentive, and high-value experience. Many of my clients have stayed with me for years and I often have a wait list – so inquire early!

My Process

I’ll begin our project by getting to know you, your business, and your target market. This  involves a kick-off call or meeting to discuss your business in detail. Then, I’ll put together a plan and copy strategy to accomplish your goals. I’ll also spend time doing background research.

Next, I’ll write the first draft of your copy. You’ll receive the copy laid out in a Word or Google doc.

I always include 2 rounds of revisions free of charge. I’ll incorporate your comments and revise your copy until we have a final product you’re completely satisfied with!

Karina is incredibly responsive and reliable. She consistently crafts compelling copy within the requirements for our various projects and integrates feedback extremely well.
Lisa Helm
Senior Manager, Innovation Knowledge Centre
Royal Bank of Canada
The copy that Karina wrote for my website literally helped to transform my business. She spent time getting to know me, my goals and objectives, and my business. And then she turned all of that information into words that fit just right.
Anthony Spinley
CEO, North Shore Pie Co.

Want to see what I've written?

Check out my past projects and work.