Professional copywriting to help you shine brighter.

My Services


Need copy that inspires action? Hire me for one project or make me your long-term, go-to writer.

Website copy | sales pages | landing pages | display ads | marketing emails | content marketing | SEO content | blog posts | ebooks | presentations

Copywriting Coaching

Working with you one-on-one, I'll help you develop confidence with words, while teaching you the tricks of the trade.

Learn an effective yet simple system to produce writing that's magnetic and persuasive - and make an impact doing it.


Are you looking for full-service support? I'm the cofounder of the Toronto-based digital marketing agency, Sparked Digital.

At Sparked, we provide end-to-end digital marketing and websites services to clients who want a long-term partner.

Areas of Focus

Health & Wellness

Organizations, businesses, and practitioners helping people and populations thrive.


Innovative products and ideas that have the power to transform our lives.


Ways of organizing our economy that respect our natural environment.

Six Reasons to Hire Me

1. Get writing that's engaging and on brand

I’ll start by getting to know your business, your brand, and your industry. Then I’ll bring my expertise to the table and craft words that align with your goals, show your best side, and engage with your audience authentically and ethically. I think you’ll soon agree that professional writing makes a big difference!

2. Increase your conversions with the right words

Do you find it hard to write for your own business? That’s extremely common – you’re not alone. Coming at it objectively, I’ll look at the words you’re currently using and see if we can find a clearer and more direct way of saying it. I’ll also apply conversion copywriting techniques to get you better results.

3. Be confident that I'll deliver high quality work, on time

Trust that I’ll deliver superior quality every time, on time, without hassle! If you need rush work, I can usually accommodate it. Enjoy the fact that I’m easy to work with, I don’t need micro-managing, and I’m always happy to make revisions. Get your writing delivered in a Word/Google doc or format that works for you.

4. Always know exactly what you'll pay

I price almost all of my projects using a flat rate, as opposed to an hourly, so you always know the cost upfront. I include 2 rounds of revisions free of charge. To stay competitive, my rates are aligned with industry averages.

5. Work with a local Toronto writer

With so many options online, it’s nice to make local connections! I’m involved deeply in my profession in Toronto and have a large network of trusted people, if you need referrals.

6. Get a friendly and collaborative experience

I’m love forming long-term relationships with my clients. I only take on a handful of clients at a time in order to provide a  supportive, attentive, and high-value experience. Many of my clients have stayed with me for years and I often have a wait list – so inquire early!

My Process

I’ll begin our project by getting to know you, your business, and your audience. This usually starts with a kick-off call or meeting. Next, I’ll put together a plan and copy strategy to accomplish your goals. I also spend a significant amount of time doing background research so I understand your product/service and target audience completely.

Next, I’ll write the first draft of your copy. You’ll receive the copy laid out in a Word or Google doc.

I always include 2 rounds of revisions free of charge. I’ll incorporate your comments and revise your copy until we have a final product you’re completely satisfied with!

Karina is incredibly responsive and reliable. She consistently crafts compelling copy within the requirements for our various projects and integrates feedback extremely well.
Lisa Helm
Senior Manager, Innovation Knowledge Centre
Royal Bank of Canada
I can't say enough about Karina's skills as a copywriting teacher. She taught our group writing strategies that I found myself implementing the next day, inspired us with thought-provoking examples, and led interesting group discussions. She's able to make copywriting approachable and exciting, both creatively and as a business.
Laurel Carter
Communications Manager & Social Media Strategist

Want to see what I've written?

Check out my past projects and work.