• When I decided that I wanted to launch my own writing business, I knew I needed some guidance on developing my brand and navigating the content space. I came across Karina and Sparked Digital and decided to take a chance on her Business of Copywriting coaching program and was not left disappointed. Over a few months, she gave me the motivation and insight to finish my website, cave out my niche and develop a launch plan. During our coaching calls, we also dove into more practical topics like setting rates, bookkeeping and preparing legal documents—all matters that I felt completely lost in before Karina. She gave me the confidence and wisdom I needed to take the first (and scariest) step and officially launch my business. If you're a motivated and capable writer who's in need of shaping and guidance, I definitely recommend Karina and her team to help bring your vision to life.

    Karoun Chahinian Freelance Copywriter
  • I would highly recommend Karina as an instructor for anyone wanting to enter the copywriting field or improve their brand’s written image. Her lessons were informed by a solid background of practical knowledge and experience, and each lesson was engaging, relevant and interesting. In addition to the high quality of teaching content, Karina provided helpful supplemental assignments to which she gave thoughtful, productive feedback.

    Kate Fincham Social Media & Events Specialist
  • Karina is an amazing teacher. I had the pleasure of taking the Copywriting course she teaches at George Brown College. Her knowledge and passion for her craft is undeniable, she went above and beyond in her preparation for each class to ensure that her students left with a thorough understanding of each week's topic. Karina’s engaging and encouraging personality made the class a pleasure to attend every week.

    Jessica Alexander Full Stack Web Developer
  • Karina has been an absolute joy to work with! After our first meeting about the project, she hit the ground running and created outstanding copy for our new website. She really captured our voice and thought of new, innovative ways for us to share our message. Plus her passion and ability to meet deadlines with no (and I mean no) need for me to follow up, made her a dream to work with.

    Johanna McFarland Assistant Marketing Manager
  • Karina is incredibly responsive and reliable. She consistently crafts compelling copy within the requirements for our various projects and integrates feedback extremely well. Highly recommended.

    Lisa Helm Senior Manager, Innovation Knowledge Centre, RBC
  • Karina is one of the best writers I know. She has a unique ability to help people communicate with an authentic voice.

    Heather McCready Director General, Environmental Enforcement Directorate, Environment & Climate Change Canada
  • Karina was an absolute pleasure to work with on our full web development project and branding launch over a three month period. She was extremely professional, pleasant, timely, flexible, and was able to fully capture the vision of the project by working with multiple stakeholders on our team. She showed high attention to detail, which played a key role in the copy writing and quality of our new website. I thoroughly recommend Karina if you are looking for content that will resonate with readers and create impact.

    Stephanie La Brie Marketing Manager, Canada's Children's Hospital Foundations (CCHF)
  • Karina understood my vision and values and from that came up with effective and unique copy. She made something that seemed daunting to me, doable, and the applications she has in place to collect information made the process smooth and super enjoyable. Karina is a rare find; she puts both her heart and skill into everything she does – highly recommend her service for anyone looking for web copy.

    Rachel S. Founder of Muutma.com
  • Karina is an exceptionally talented professional who is able to translate complex issues into clear language that resonates and inspires everyday people.

    Tony Amalfa Manager, Environmental Health, Ontario Ministry of Health & Long-Term Care
  • I can't say enough about Karina's skills as a leader and copywriting teacher. She taught our group writing strategies that I found myself implementing the next day, inspired us with thought-provoking examples and led interesting group discussions. She's able to make copywriting approachable and exciting, both creatively and as a business. Thank you, Karina!

    Laurel Carter Communications Manager & Social Media Strategist
  • Working with Karina is always an absolute delight. She has an approachable and effortless writing style that helps translate esoteric technology jargon into meaningful outcome oriented content. We worked with Karina on several projects spanning website copy, short form content, long form content, and ebooks -- she has been and continues to be a versatile asset to our marketing team. We really appreciated her ability to immerse herself in our world, understand our buyers, the markets we serve and our technology to help drive content that is aligned with our overall strategy. I would recommend Karina to any marketers looking to add some extra content marketing power to their team.

    Sandy Mangat Director of Marketing, ThoughtWire
  • Karina’s copywriting class has made me a better writer. With her, our class explored a variety of powerful copywriting techniques, mediums, and strategies to effectively reach an audience. Her engaging teaching style, creative assignments, and constructive feedback truly motivated me to learn all that I could. Through class discussions and analysis of various copywriting samples, we were taught to think critically and creatively about the best ways to convey a message and sincerely tell a brand’s story. I can never thank Karina enough for the knowledge she has given me!

    Dina Adlouni Freelance Copywriter
  • When I hired Karina to write copy for my website, I got so much more than just great words. I got a partner in business visioning. Not only is Karina professional, organized, forward-thinking, and quick to deliver, she also understands marketing strategy. She got to know my services quickly, helped me implement a plan to take my business to the next level, and made me feel like she really cared. I would recommend Karina to anyone.

    Jennifer Summerfeldt Counsellor for Mothers & Soulful Women
  • In the corporate setting, Karina Barker has been a valuable player in achieving strategic communications objectives for multiple organizations. I have had the advantage of working with her on more than one team, benefiting from her business-oriented mind and highly creative talent. Karina understands not only how to translate business strategy into communications goals, but also how to communicate those goals to the executive, resulting in informed counsel for the organization. Always relevant, her skills are continually sharpened with diverse strategic message development and copywriting across a variety of sectors and industries. Karina’s ability to identify, understand, and reach stakeholder groups results in the favourable and measureable outcomes defined in communications and business plans. Her impactful copy stimulates awareness, behaviour change, and action, and her working style exudes careful reflection and ethical diligence. I always look forward to the opportunity to work with Karina.

    Leanne O'Brien Director, Communications & PR, Info-Tech Research Group
  • Karina has been instrumental in helping me improve my online platform by making it more interactive and engaging. Even though I felt like I had all the pieces in place, I was struggling to bring them together. Her approach to organizing and applying the latest in web best-practice have been extremely helpful. She has been a knowledgeable, proactive and thoughtful guide who has helped take my online presence to the next level.

    B. Lorraine Smith Sustainability Consultant & Writer
  • Karina came recommended to me as someone who could create a personal website for me. After our first phone conversation and meeting, I knew I was in good hands. Karina walked me through the process and answered my questions quickly and thoughtfully. When it can time to design a website for my mayoral candidacy, I knew she was the one for the job. She was friendly, professional, organized, and knowledgable, and she was able to work easily with other people on my team when I wasn't available. Most importantly, she delivered a product that I'm proud of! I would recommend her to others.

    Sarah Climenhaga 2018 Toronto Mayoral Candidate
  • The copy that Karina wrote for my website literally helped to transform my business. She spent time getting to know me, my goals and objectives, and my business. And then she turned all of that information into words that fit just right. I get compliments all the time on my website, and my bottom line shows its huge value! I've already recommended Karina to people in my network.

    Anthony Spinley CEO & Owner, North Shore Pie Co.

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