Based in Toronto, Karina is a copywriter and copywriting coach with expertise in brand positioning, website copywriting, conversion copywriting and content marketing.

She’s also the co-founder and President of Sparked Digital, an award-winning digital marketing agency.

For over 18 years, Karina’s career has focused on finding ways to communicate with impact. She’s worked as a communications and policy advisor in the public sector, a content strategy manager in the private sector, a freelance copywriter and an agency owner.

Her work has been published in print and online in notable places like Forbes, and she’s written for a wide variety of SMEs, startups and Fortune 500 companies. 

She’s also instructed copywriting at George Brown College, and spent a year as an Expert-in-Residence (EiR) at the DMZ.

Karina believes the recipe for successful copy includes in-depth audience research, a high level of empathy and the use of clear, concise, accessible language.

Karina’s other interests include gardening, cooking and being outdoors with her husband and son. She splits her time between living in Toronto and the Almaguin Highlands, a region just north of Muskoka.