Toronto-Based Copywriter & Copywriting Coach

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Execute Your Marketing Strategy with Copywriting That Works

As a marketing manager or business owner, you know more than anyone that copy is a critical marketing tool. The right copy brings your brand to life, demonstrates your professionalism, and impacts your conversion rates.

However, good marketing writing takes time and skill. It requires a knowledge of conversion techniques, language, and strategy. It takes an understanding what works and what doesn’t.

That's where I come in. With a superior track record, I'll help execute on your marketing strategies by producing high-quality copywriting—exactly when you need it.

Located in Toronto, Canada, I work with medium-sized organizations making an impact in the fields of health, healthcare and wellness; technology and innovation; and environment and sustainability. My goal is to build a long-term relationship, so you can call on me whenever you need to.

Or...Are you an aspiring copywriter? I also provide one-on-one and group coaching to teach budding freelancers the business of copywriting. Get in touch to learn more.

Recent Work

What Others Have Said

  • Karina is one of the best writers I know. She has a unique ability to help people communicate with an authentic voice.

    Heather McCready Director General, Environment & Climate Change Canada

  • Karina is an exceptionally talented professional who is able to translate complex issues into clear language that resonates and inspires everyday people.

    Tony Amalfa Manager, Ministry of Health & Long-Term Care

  • Working with Karina is always an absolute delight. She has an approachable and effortless writing style that helps translate esoteric technology jargon into meaningful outcome oriented content.

    We really appreciated her ability to immerse herself in our world, understand our buyers, the markets we serve and our technology to help drive content that is aligned with our overall strategy.

    Sandy Mangat Director of Marketing, ThoughtWire

  • Karina was an absolute pleasure to work with on our full web development project and branding launch over a three month period. She was extremely professional, pleasant, timely, flexible, and was able to fully capture the vision of the project by working with multiple stakeholders on our team. She showed high attention to detail, which played a key role in the copy writing and quality of our new website.

    I thoroughly recommend Karina if you are looking for content that will resonate with readers and create impact.

    Stephanie La Brie Marketing Manager, Canada's Children's Hospital Foundations (CCHF)

Hi, I'm Karina

Based in Toronto, I'm a copywriter and copywriting coach with expertise in communicating for impact.

I've worked with over 60 clients and my work has been published in notable places like Forbes. I've taught copywriting at George Brown College and coached many emerging freelance copywriters on the business of writing.

I am also the cofounder of a boutique digital marketing agency in Toronto called Sparked Digital.

Prior to becoming a copywriting entrepreneur in 2015, I worked for more than a decade as:

▫ A corporate writer and communications manager at a global solar energy company.

▫ An associate copywriter at a boutique content agency.

▫ A communications and policy advisor for the government, focusing on environmental and health policy.

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Recent Posts

You want results, I know what works.

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