Powerful Copywriting for Impact-Driven Businesses in Toronto

Hire Me

Execute Your Marketing Strategy with Copywriting That Works

As a business owner or marketing manager, you know more than anyone that copy is a critical marketing tool. The right copy brings your brand to life, demonstrates your company's professionalism, and influences your conversion rates.

However, good writing takes time and skill. It requires a knowledge of conversion techniques, language, and strategy. It takes an understanding what works and what doesn’t. That's where I come in. With a superior track record and nimble turnaround times, I'll help you execute on your marketing strategies by producing high-quality copywriting exactly when you need it.

Located in Toronto, Canada, I work with businesses and organizations making an impact in the fields of:

▫ Health, wellness, mental health, public health, children's health and health products

▫ Environment, sustainability and eco-products

▫ Technology, innovation and tech for good My goal is to build a long-term relationship so you can call on me whenever you need to.

Recent Work

Website Copywriting

Client: Canada's Children's Hospital Foundations (CCHF)
Website & Social Media Copywriting

Client: Samra Zafar, Bestselling Author of A Good Wife
Website Copywriting

Client: WatServ, a cloud technology company

People I've Written For

What Others Have Said

Karina is one of the best writers I know. She has a unique ability to help people communicate with an authentic voice.

Heather McCready Director General, Environment & Climate Change Canada
Karina is an exceptionally talented professional who is able to translate complex issues into clear language that resonates and inspires everyday people.

Tony Amalfa Manager, Ministry of Health & Long-Term Care
Working with Karina is always an absolute delight. She has an approachable and effortless writing style that helps translate esoteric technology jargon into meaningful outcome oriented content.

We really appreciated her ability to immerse herself in our world, understand our buyers, the markets we serve and our technology to help drive content that is aligned with our overall strategy.

Sandy Mangat Director of Marketing, ThoughtWire
Karina was an absolute pleasure to work with on our full web development project and branding launch over a three month period. She was extremely professional, pleasant, timely, flexible, and was able to fully capture the vision of the project by working with multiple stakeholders on our team. She showed high attention to detail, which played a key role in the copy writing and quality of our new website.

I thoroughly recommend Karina if you are looking for content that will resonate with readers and create impact.

Stephanie La Brie Marketing Manager, Canada's Children's Hospital Foundations (CCHF)

Hi, I'm Karina

I'm a copywriter with a strategic mindset and expertise in communicating for impact.

I've worked with more than 50 clients, delivering high-quality words in the form of digital copy and content, marketing collateral, and business writing.

Prior to launching my freelance copywriting business in 2015, I worked for more than a decade as:

▫ A corporate writer and communications manager for a global solar energy company.

▫ An associate copywriter for a boutique content agency.

▫ A marketing consultant and writer for a global non-profit.

▫ A communications and policy advisor for the government, focusing on environmental and health policy.

I've been a member of the Professional Writers Association of Canada (PWAC) and the International Association of Business Communicators (IABC) for several years. I teach copywriting at George Brown College in Toronto.

About me