Copywriting Coaching & Online Courses. To Make You Feel Confident.

Gain the practice and clarity you need to embrace the magic of copywriting.


When You Understand Copywriting, It Opens Doors to Limitless Possibilities.

Copy is arguably the most important element in the marketing and sales toolkit. The right copy brings brands to life, builds trust and increases sales.

However, good copywriting isn't born overnight. It takes time and practice. It requires knowledge of messaging strategy and conversion techniques, as well as an understanding what works and what doesn’t.

If you want to develop a deeper sense of copywriting confidence and clarity, you're in the right place.

Wherever you are in your journey, I've got copywriting coaching packages, online copywriting courses and plenty of free resources to help.

Copy Help is Here, For All

Hi, I'm Karina

For over 18 years, I've focused on finding ways to communicate with impact.

My career has included freelance, in-house and agency experience. I've worked as a communications specialist and content strategist. I've built a successful freelance copywriting business. And today, I'm the cofounder of award-winning digital marketing agency Sparked Digital, where I continue to lead the copywriting process for our clients.

Over the years, my work has been published in notable places like Forbes, and I've written for well over 100 different businesses, startups and Fortune 500 companies.

I've been a copywriting instructor at George Brown College, an Expert-in-Residence at the DMZ, and today I'm a mentor for other female entrepreneurs at The Forum.


What Others Have Said

  • When I decided that I wanted to launch my own writing business, I knew I needed some guidance on developing my brand and navigating the content space.

    I came across Karina and decided to take a chance on her Business of Copywriting coaching program and was not left disappointed. Over a few months, she gave me the motivation and insight to finish my website, cave out my niche and develop a launch plan.

    During our coaching calls, we also dove into more practical topics like setting rates, bookkeeping and preparing legal documents—all matters that I felt completely lost in before Karina.

    She gave me the confidence and wisdom I needed to take the first (and scariest) step and officially launch my business.

    If you're a motivated and capable writer who's in need of shaping and guidance, I definitely recommend Karina and her team to help bring your vision to life.

    Karoun Chahinian Freelance Copywriter
  • Karina’s copywriting class has made me a better writer.

    With her, our class explored a variety of powerful copywriting techniques, mediums, and strategies to effectively reach an audience.

    Her engaging teaching style, creative assignments, and constructive feedback truly motivated me to learn all that I could.

    Through class discussions and analysis of various copywriting samples, we were taught to think critically and creatively about the best ways to convey a message and sincerely tell a brand’s story.

    I can never thank Karina enough for the knowledge she has given me!

    Dina Adlouni Copywriter
  • Karina understood my vision and values and from that came up with effective and unique copy.

    She made something that seemed daunting to me, doable, and the applications she has in place to collect information made the process smooth and super enjoyable.

    Karina is a rare find; she puts both her heart and skill into everything she does – highly recommend her service for anyone looking for web copy.

    Rachel S. Founder, Muutma
  • Karina was an absolute pleasure to work with on our full web development project and branding launch over a three month period.

    She was extremely professional, pleasant, timely, flexible, and was able to fully capture the vision of the project by working with multiple stakeholders on our team. She showed high attention to detail, which played a key role in the copy writing and quality of our new website.

    I thoroughly recommend Karina if you are looking for content that will resonate with readers and create impact.

    Stephanie La Brie Marketing Manager, Canada's Children's Hospital Foundations (CCHF)

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