Powerful Copywriting for Impact-Driven Businesses in Toronto

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Execute Your Marketing Strategy with Copywriting That Works

As a business owner or marketing manager, you know more than anyone that copy is a critical marketing tool. The right copy brings your brand to life, demonstrates your company's professionalism, and influences your conversion rates.

However, good writing takes time and skill. It requires a knowledge of conversion techniques, language, and strategy. It takes an understanding what works and what doesn’t. That's where I come in. With a superior track record and nimble turnaround times, I'll help you execute on your marketing strategies by producing high-quality copywriting exactly when you need it.

Located in Toronto, Canada, I work with businesses and organizations making an impact in the fields of:

    ▫ Health, wellness, mental health, public health, children's health and health products
    ▫ Environment, sustainability and eco-products
    ▫ Technology, innovation and tech for good
My goal is to build a long-term relationship so you can call on me whenever you need to.

Recent Work

What Others Have Said

  • Karina is one of the best writers I know. She has a unique ability to help people communicate with an authentic voice.

    Heather McCready Director General, Environment & Climate Change Canada
  • Karina is an exceptionally talented professional who is able to translate complex issues into clear language that resonates and inspires everyday people.

    Tony Amalfa Manager, Ministry of Health & Long-Term Care
  • When I hired Karina to write copy for my website, I got so much more than just great words. I got a partner in business visioning. Not only is Karina professional, organized, forward-thinking, and quick to deliver, she also understands marketing strategy. She got to know my services quickly, helped me implement a plan to take my business to the next level, and made me feel like she really cared. I would recommend Karina to anyone.

    Jennifer Summerfeldt Counsellor for Women & Mothers
  • Karina has been instrumental in helping me improve my online platform by making it more interactive and engaging. Even though I felt like I had all the pieces in place, I was struggling to bring them together. Her approach to organizing and applying the latest in web best-practice have been extremely helpful. She has been a knowledgeable, proactive, and thoughtful guide who has helped take my online presence to the next level.

    B. Lorraine Smith Sustainability Writer & Consultant

Hi, I'm Karina

I'm a copywriter with a strategic mindset and expertise in communicating for impact.

I've worked with more than 50 clients, delivering high-quality words in the form of digital copy and content, marketing collateral, and business writing.

Prior to launching my freelance copywriting business in 2015, I worked for more than a decade as:

▫ A corporate writer and communications manager for a global solar energy company.

▫ An associate copywriter for a boutique content agency.

▫ A marketing consultant and writer for a global non-profit.

▫ A communications and policy advisor for the government, focusing on environmental and health policy.

I'm a member of the Professional Writers Association of Canada (PWAC) and the International Association of Business Communicators (IABC). I teach copywriting at George Brown College.

About me

Recent Posts

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