When you're a marketing professional or aspiring copywriter, you know more than anyone that copy is a critical marketing tool. The right copy brings brands to life, builds trust and improves conversion rates.
However, good marketing writing takes time and skill. It requires a knowledge of conversion techniques, language and strategy. It takes an understanding what works and what doesn’t.
That's where I come in. With a superior track record and years of experience, I help companies and aspiring copywriters achieve the high-quality copy they're after.
Whether you need copywriting for your business, or you're looking for one-on-one copywriting coaching, I'm here to help.
For over 17 years, I've focused my career on finding ways to communicate with impact.Located in Toronto, I've worked as an advisor in the public sector, a content strategy manager in the private sector, a freelance copywriter and an agency owner. My work has been published in print and online in notable places like Forbes, and I've written for a wide variety of SMEs, startups and Fortune 500 companies. I've also instructed copywriting at George Brown College.I'm currently a copywriting coach, the cofounder and head of content at Sparked Digital Inc., and an Entrepreneur-in-Residence at The DMZ.
Karina is one of the best writers I know. She has a unique ability to help people communicate with an authentic voice.
Karina is incredibly responsive and reliable. She consistently crafts compelling copy within the requirements for our various projects and integrates feedback extremely well. Highly recommended.
Karina’s copywriting class has made me a better writer. Her engaging teaching style, creative assignments, and constructive feedback truly motivated me to learn all that I could. I can never thank Karina enough for the knowledge she has given me!
Karina was an absolute pleasure to work with on our full web development project and branding launch over a three month period. She was extremely professional, pleasant, timely, flexible, and was able to fully capture the vision of the project by working with multiple stakeholders on our team.
Whether you’re writing your web copy from scratch or looking to update the copy you currently have, this checklist will help you improve your website using core copywriting principles. 1….
Over the past several months, I’ve had the pleasure of working with a wonderful client named Jennifer. Jennifer is a therapist who runs her own business helping women heal emotionally after they’ve…
Last night, I registered for a charity walk that raises money to support research on blood cancer. It’s an issue that’s important to me. After I registered, I noticed the…
Learn everything you need to know about how to stand out from the crowd on the social networking giant. From interns to executives everyone seems to be on LinkedIn. With…
Join hundreds of others. Subscribe to get actionable copywriting tips to up-level your writing.