Toronto-Based Copywriter & Content Strategist


Execute Your Marketing Strategy with Copywriting That Works

As a marketing manager or business owner, you know more than anyone that copy is a critical marketing tool. The right copy brings your brand to life, demonstrates your professionalism, and impacts your conversion rates.

However, good marketing writing takes time and skill. It requires a knowledge of conversion techniques, language, and strategy. It takes an understanding what works and what doesn’t.

That's where I come in. With a superior track record, I'll help execute on your marketing strategies by producing high-quality copywriting—exactly when you need it.

Located in Toronto, Canada, I work with medium-sized organizations making an impact in the fields of health, healthcare and wellness; technology and innovation; and environment and sustainability. My goal is to build a long-term relationship, so you can call on me whenever you need to.

Or...Are you an aspiring copywriter? I also provide one-on-one and group coaching to teach budding freelancers the business of copywriting. Get in touch to learn more.

Recent Work

Hi, I'm Karina

For over 16 years, I've focused my career on finding ways to communicate with impact.

Located in Toronto, I've worked as an advisor in the public sector, a content strategy manager in the private sector, a freelance copywriter and an agency owner.

My work has been published in print and online in notable places like Forbes, and I've written for a wide variety of SMEs, startups and Fortune 500 companies.

I'm also the cofounder of Sparked Digital, an Entrepreneur-in-Residence at the DMZ and I've instructed copywriting at George Brown College.


What Others Have Said

  • Karina is one of the best writers I know. She has a unique ability to help people communicate with an authentic voice.

    Heather McCready Director General, Environment & Climate Change Canada
  • Karina is an exceptionally talented professional who is able to translate complex issues into clear language that resonates and inspires everyday people.

    Tony Amalfa Manager, Ministry of Health & Long-Term Care
  • Working with Karina is always an absolute delight. She has an approachable and effortless writing style that helps translate esoteric technology jargon into meaningful outcome oriented content.

    We really appreciated her ability to immerse herself in our world, understand our buyers, the markets we serve and our technology to help drive content that is aligned with our overall strategy.

    Sandy Mangat Director of Marketing, ThoughtWire
  • Karina was an absolute pleasure to work with on our full web development project and branding launch over a three month period. She was extremely professional, pleasant, timely, flexible, and was able to fully capture the vision of the project by working with multiple stakeholders on our team. She showed high attention to detail, which played a key role in the copy writing and quality of our new website.

    I thoroughly recommend Karina if you are looking for content that will resonate with readers and create impact.

    Stephanie La Brie Marketing Manager, Canada's Children's Hospital Foundations (CCHF)

Recent Posts

  • 14 Ways to Improve Your Website’s Copy

    Whether you’re writing your web copy from scratch or looking to update the copy you currently have, this checklist will help you improve your website using core copywriting principles. 1….

  • 5 Steps to Creating a Memorable LinkedIn Profile

    Learn everything you need to know about how to stand out from the crowd on the social networking giant. From interns to executives everyone seems to be on LinkedIn. With…

  • 7 Non-Profit Copywriting Tips to Motivate Donors

    Imagine it’s the holiday season. Many are consumed with thoughts about what they’ll buy, and plans are busily coming together for festive dinners. And then, we are hit with this…

  • 21 Quotes from Female Copywriters

    Historically, so much of the advertising and copywriting space (especially direct response copywriting) has been dominated by men. That’s changing. Here are 21 quotes from female copywriters and content writers…

You want results, I know what works.

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