Powerful copywriting for impact-driven businesses

Get started

Get copywriting that's designed for impact. Just like your business.

In an ideal world, your business would speak for itself. But the truth is, without copy, it can't.

That's why copy is your most important and influential marketing tool. It connects people, inspires change, and sparks action. It showcases who you are, what you're capable of, and the value you bring to your customers and your community.

However, good writing takes time. In fact, good writing takes a lot of time. It involves positioning, drafting, and editing. It takes skill and creativity. It requires a good understanding of what works and what doesn’t.

That's where I come in. With nearly 15 years of experience and a superior track record, I'll help take your business (small or large) to a new level of growth. If you want compelling, evidence-driven copy for your business -- from websites, to marketing materials, to business documents -- I'm here to help.

Based in Toronto, Canada, but working everywhere, I'm a versatile writer with plenty of experience in the areas of health, wellness, environment, tech, and social innovation.

Plus, since I’m a freelancer, you don’t pay costly agency mark-up fees.

What do you need?

Praise

  • Karina is one of the best writers I know. She has a unique ability to help people communicate with an authentic voice.

    Heather McCready Director General, Environment & Climate Change Canada

  • Karina is an exceptionally talented professional who is able to translate complex issues into clear language that resonates and inspires everyday people.

    Tony Amalfa Manager, Ministry of Health & Long-Term Care

  • When I hired Karina to write copy for my website, I got so much more than just great words. I got a partner in business visioning. Not only is Karina professional, organized, forward-thinking, and quick to deliver, she also understands marketing strategy. She got to know my services quickly, helped me implement a plan to take my business to the next level, and made me feel like she really cared. I would recommend Karina to anyone.

    Jennifer Summerfeldt Counsellor for Women & Mothers

  • Karina has been instrumental in helping me improve my online platform by making it more interactive and engaging. Even though I felt like I had all the pieces in place, I was struggling to bring them together. Her approach to organizing and applying the latest in web best-practice have been extremely helpful. She has been a knowledgeable, proactive, and thoughtful guide who has helped take my online presence to the next level.

    B. Lorraine Smith Sustainability Writer & Consultant

About me

Hi, I'm Karina. I’m a copywriter with a strategic mindset and expertise in communicating for impact. More than just a wordsmith, I have nearly 15 years of experience as:

• Manager of corporate communications & head writer for SkyPower, a global solar energy company.

• Communications consultant for Nia Technologies, a global non-profit using 3D printing to make high-quality prosthetics for children.

• Associate writer at Lexica Communications, a content agency for Toronto tech start-ups.

• Program & policy advisor in public health at the Ontario Ministry of Health & Long-Term Care.

• Special project officer for a national change initiative at Environment & Climate Change Canada.

Since launching my fast-growing copywriting business in 2015, I've been trusted by more than 30 clients, ranging from small businesses to large corporations and government agencies.

I keep current as a member of the Professional Writers Association of Canada (PWAC) and the International Association of Business Communicators (IABC).

Read More

My Work

You want results. I've got insight on what works.

Subscribe to my mailing list. Join dozens of others, and get the latest research on copywriting techniques.

Show me what you're up to