Powerful Copywriting for Impact-Driven Businesses in Toronto

Hire Me

Execute Your Marketing Strategy with Copywriting That Works

As a business owner or marketing manager, you know more than anyone that copy is a critical marketing tool. The right copy brings your brand to life, demonstrates your company's professionalism, and influences your conversion rates.

However, good writing takes time and skill. It requires a knowledge of conversion techniques, language, and strategy. It takes an understanding what works and what doesn’t. That's where I come in. With a superior track record and nimble turnaround times, I'll help you execute on your marketing strategies by producing high-quality copywriting exactly when you need it.

Located in Toronto, Canada, I work with businesses and organizations making an impact in the fields of:

▫ Health, wellness, mental health, public health, children's health and health products

▫ Environment, sustainability and eco-products

▫ Technology, innovation and tech for good My goal is to build a long-term relationship so you can call on me whenever you need to.

Recent Work

Marketing Brochures

Client: CBI Health Group
Website Copywriting

Client: Nia Technologies
Annual Reports

Client: Environment Canada

People I've Written For

What Others Have Said

Karina is one of the best writers I know. She has a unique ability to help people communicate with an authentic voice.

Heather McCready Director General, Environment & Climate Change Canada
Karina is an exceptionally talented professional who is able to translate complex issues into clear language that resonates and inspires everyday people.

Tony Amalfa Manager, Ministry of Health & Long-Term Care
When I hired Karina to write copy for my website, I got so much more than just great words. I got a partner in business visioning. Not only is Karina professional, organized, forward-thinking, and quick to deliver, she also understands marketing strategy. She got to know my services quickly, helped me implement a plan to take my business to the next level, and made me feel like she really cared. I would recommend Karina to anyone.

Jennifer Summerfeldt Counsellor for Women & Mothers
Karina has been instrumental in helping me improve my online platform by making it more interactive and engaging. Even though I felt like I had all the pieces in place, I was struggling to bring them together. Her approach to organizing and applying the latest in web best-practice have been extremely helpful. She has been a knowledgeable, proactive, and thoughtful guide who has helped take my online presence to the next level.

B. Lorraine Smith Sustainability Writer & Consultant

Hi, I'm Karina

I'm a copywriter with a strategic mindset and expertise in communicating for impact.

I've worked with more than 50 clients, delivering high-quality words in the form of digital copy and content, marketing collateral, and business writing.

Prior to launching my freelance copywriting business in 2015, I worked for more than a decade as:

▫ A corporate writer and communications manager for a global solar energy company.

▫ An associate copywriter for a boutique content agency.

▫ A marketing consultant and writer for a global non-profit.

▫ A communications and policy advisor for the government, focusing on environmental and health policy.

I'm a member of the Professional Writers Association of Canada (PWAC) and the International Association of Business Communicators (IABC). I teach copywriting at George Brown College.

About me