Toronto Copywriter & Copywriting Coach



When you're a marketing professional or aspiring copywriter, you know more than anyone that copy is a critical marketing tool. The right copy brings brands to life, builds trust and improves conversion rates.

However, good marketing writing takes time and skill. It requires a knowledge of conversion techniques, language and strategy. It takes an understanding what works and what doesn’t.

That's where I come in. With a superior track record and years of experience, I help companies and aspiring copywriters achieve the high-quality copy they're after.

Whether you need copywriting for your business, or you're looking for one-on-one copywriting coaching, I'm here to help.

Notable Work

Hi, I'm Karina

For over 18 years, I've focused my career on finding ways to communicate with impact.

Located in Toronto, my career has included both in-house and agency-side experience. I've worked as a content strategy manager, built a freelance copywriting business, and I'm currently the co-founder and President of Sparked Digital, a Toronto marketing agency.

My work has been published in notable places like Forbes, and I've written for a wide variety of SMEs, startups and Fortune 500 companies.

I've instructed copywriting at George Brown College, and was an Expert-in-Residence at the DMZ for a year, where I mentored founders on the techniques of copywriting.


What Others Have Said

  • When I decided that I wanted to launch my own writing business, I knew I needed some guidance on developing my brand and navigating the content space.

    I came across Karina and decided to take a chance on her Business of Copywriting coaching program and was not left disappointed. Over a few months, she gave me the motivation and insight to finish my website, cave out my niche and develop a launch plan.

    During our coaching calls, we also dove into more practical topics like setting rates, bookkeeping and preparing legal documents—all matters that I felt completely lost in before Karina.

    She gave me the confidence and wisdom I needed to take the first (and scariest) step and officially launch my business.

    If you're a motivated and capable writer who's in need of shaping and guidance, I definitely recommend Karina and her team to help bring your vision to life.

    Karoun Chahinian Freelance Copywriter
  • Karina’s copywriting class has made me a better writer.

    With her, our class explored a variety of powerful copywriting techniques, mediums, and strategies to effectively reach an audience.

    Her engaging teaching style, creative assignments, and constructive feedback truly motivated me to learn all that I could.

    Through class discussions and analysis of various copywriting samples, we were taught to think critically and creatively about the best ways to convey a message and sincerely tell a brand’s story.

    I can never thank Karina enough for the knowledge she has given me!

    Dina Adlouni Copywriter
  • Karina understood my vision and values and from that came up with effective and unique copy.

    She made something that seemed daunting to me, doable, and the applications she has in place to collect information made the process smooth and super enjoyable.

    Karina is a rare find; she puts both her heart and skill into everything she does – highly recommend her service for anyone looking for web copy.

    Rachel S. Founder, Muutma
  • Karina was an absolute pleasure to work with on our full web development project and branding launch over a three month period.

    She was extremely professional, pleasant, timely, flexible, and was able to fully capture the vision of the project by working with multiple stakeholders on our team. She showed high attention to detail, which played a key role in the copy writing and quality of our new website.

    I thoroughly recommend Karina if you are looking for content that will resonate with readers and create impact.

    Stephanie La Brie Marketing Manager, Canada's Children's Hospital Foundations (CCHF)

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