Powerful Copywriting for Impact-Driven Businesses in Toronto

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Execute Your Marketing Strategy with Copywriting That Works

As a business owner or marketing manager, you know more than anyone that copy is a critical marketing tool. The right copy brings your brand to life, demonstrates your company's professionalism, and influences your conversion rates.

However, good writing takes time and skill. It requires a knowledge of conversion techniques, language, and strategy. It takes an understanding what works and what doesn’t. That's where I come in. With a superior track record and nimble turnaround times, I'll help you execute on your marketing strategies by producing high-quality copywriting exactly when you need it.

Located in Toronto, Canada, I work with businesses and organizations making an impact in the fields of:

    ▫ Health, wellness, mental health, public health, children's health and health products
    ▫ Environment, sustainability and eco-products
    ▫ Technology, innovation and tech for good
My goal is to build a long-term relationship so you can call on me whenever you need to.


Recent Work

What Others Have Said

  • Karina is one of the best writers I know. She has a unique ability to help people communicate with an authentic voice.

    Heather McCready Director General, Environment & Climate Change Canada

  • Karina is an exceptionally talented professional who is able to translate complex issues into clear language that resonates and inspires everyday people.

    Tony Amalfa Manager, Ministry of Health & Long-Term Care

  • Working with Karina is always an absolute delight. She has an approachable and effortless writing style that helps translate esoteric technology jargon into meaningful outcome oriented content.

    We really appreciated her ability to immerse herself in our world, understand our buyers, the markets we serve and our technology to help drive content that is aligned with our overall strategy.

    Sandy Mangat Director of Marketing, ThoughtWire

  • Karina was an absolute pleasure to work with on our full web development project and branding launch over a three month period. She was extremely professional, pleasant, timely, flexible, and was able to fully capture the vision of the project by working with multiple stakeholders on our team. She showed high attention to detail, which played a key role in the copy writing and quality of our new website.

    I thoroughly recommend Karina if you are looking for content that will resonate with readers and create impact.

    Stephanie La Brie Marketing Manager, Canada's Children's Hospital Foundations (CCHF)

Hi, I'm Karina

I'm a copywriter with a strategic mindset and expertise in communicating for impact.

I've worked with more than 60 clients, delivering words in the form of digital copy, content, and marketing collateral. My work has been published in notable publications such as Forbes, and I'm a copywriting instructor at George Brown College in Toronto.

Prior to launching my freelance copywriting business in 2015, I worked for more than a decade as:

▫ A corporate writer and communications manager for a global solar energy company.

▫ An associate copywriter for a boutique content agency.

▫ A marketing consultant and writer for a global non-profit.

▫ A communications and policy advisor for the government, focusing on environmental and health policy.

I also co-own Sparked Digital Inc., a digital marketing and website agency, where I oversee content strategy and copywriting.

About me

Recent Posts

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