Elevate Your Copywriting Skills with One-on-One Copy Coaching

Gain the insight and confidence you need to level up your copywriting game.

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Become a Better Copywriter with Me By Your Side

Copy is one the most important elements in the marketing toolkit. The right copy brings a brand to life, builds trust and credibility, and motivates the reader to take action.

Copy is all around us. However, good copywriting isn't born overnight. It takes time and practice. It requires a knowledge of language and sales strategy. Conversion techniques and psychology. Art and science. And, at the end of the day, copywriters need to know what works and what doesn’t in order to get results.

If you want to develop a deeper understanding of copywriting techniques, while building your confidence (and maybe even your own copywriting business), you're in the right place.

With over a decade of experience under my belt, and having built two successful businesses along the way, my goal is to create a safe and welcoming space where you can learn the tricks of the trade, ask questions along the way, and feel supported and uplifted.

Copy Help For All

Hi, I'm Karina!

For almost 20 years, I've focused my career on finding ways to communicate with impact.

My work has included freelance, in-house and agency experience. I've been a communications specialist and content strategist. I've built a successful freelance copywriting business. And today, I'm the cofounder of award-winning digital marketing agency Sparked Digital, where I continue to lead our copywriting team.

Over the years, my work has been published in notable places like Forbes, and I've written for well over 100 different businesses, startups and Fortune 500 companies.

I've been a copywriting instructor at George Brown College, an Expert-in-Residence at the DMZ, and today I'm a mentor for other female entrepreneurs through The Forum.

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What Others Have Said

  • When I decided that I wanted to launch my own writing business, I knew I needed some guidance on developing my brand and navigating the content space.

    I came across Karina and decided to take a chance on her Business of Copywriting coaching program and was not left disappointed. Over a few months, she gave me the motivation and insight to finish my website, cave out my niche and develop a launch plan.

    During our coaching calls, we also dove into more practical topics like setting rates, bookkeeping and preparing legal documents—all matters that I felt completely lost in before Karina.

    She gave me the confidence and wisdom I needed to take the first (and scariest) step and officially launch my business.

    If you're a motivated and capable writer who's in need of shaping and guidance, I definitely recommend Karina and her team to help bring your vision to life.

    Karoun Chahinian Freelance Copywriter

  • Karina’s copywriting class has made me a better writer.

    With her, our class explored a variety of powerful copywriting techniques, mediums, and strategies to effectively reach an audience.

    Her engaging teaching style, creative assignments, and constructive feedback truly motivated me to learn all that I could.

    Through class discussions and analysis of various copywriting samples, we were taught to think critically and creatively about the best ways to convey a message and sincerely tell a brand’s story.

    I can never thank Karina enough for the knowledge she has given me!

    Dina Adlouni Copywriter

  • Karina understood my vision and values and from that came up with effective and unique copy.

    She made something that seemed daunting to me, doable, and the applications she has in place to collect information made the process smooth and super enjoyable.

    Karina is a rare find; she puts both her heart and skill into everything she does – highly recommend her service for anyone looking for web copy.

    Rachel S. Founder, Muutma

  • Karina was an absolute pleasure to work with on our full web development project and branding launch over a three month period.

    She was extremely professional, pleasant, timely, flexible, and was able to fully capture the vision of the project by working with multiple stakeholders on our team. She showed high attention to detail, which played a key role in the copy writing and quality of our new website.

    I thoroughly recommend Karina if you are looking for content that will resonate with readers and create impact.

    Stephanie La Brie Marketing Manager, Canada's Children's Hospital Foundations (CCHF)

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