As a business owner or marketing manager, you know more than anyone that copy is a critical marketing tool. The right copy brings your brand to life, demonstrates your company's professionalism, and influences your conversion rates.
However, good writing takes time and skill. It requires a knowledge of conversion techniques, language, and strategy. It takes an understanding what works and what doesn’t. That's where I come in. With a superior track record and nimble turnaround times, I'll help you execute on your marketing strategies by producing high-quality copywriting exactly when you need it.
Located in Toronto, Canada, I work with businesses and organizations making an impact in the fields of:
Karina is one of the best writers I know. She has a unique ability to help people communicate with an authentic voice.
Karina is an exceptionally talented professional who is able to translate complex issues into clear language that resonates and inspires everyday people.
Working with Karina is always an absolute delight. She has an approachable and effortless writing style that helps translate esoteric technology jargon into meaningful outcome oriented content. We really appreciated her ability to immerse herself in our world, understand our buyers, the markets we serve and our technology to help drive content that is aligned with our overall strategy.
Karina was an absolute pleasure to work with on our full web development project and branding launch over a three month period. She was extremely professional, pleasant, timely, flexible, and was able to fully capture the vision of the project by working with multiple stakeholders on our team. She showed high attention to detail, which played a key role in the copy writing and quality of our new website.
I thoroughly recommend Karina if you are looking for content that will resonate with readers and create impact.
I'm a copywriter with a strategic mindset and expertise in communicating for impact.
I've worked with more than 50 clients, delivering high-quality words in the form of digital copy and content, marketing collateral, and business writing.
Prior to launching my freelance copywriting business in 2015, I worked for more than a decade as:▫ A corporate writer and communications manager for a global solar energy company.
▫ An associate copywriter for a boutique content agency.
▫ A marketing consultant and writer for a global non-profit.
▫ A communications and policy advisor for the government, focusing on environmental and health policy.
I've been a member of the Professional Writers Association of Canada (PWAC) and the International Association of Business Communicators (IABC) for several years. I teach copywriting at George Brown College in Toronto.
June 19, 2019 – Imagine it’s Christmas season, buying and gifts abound, and many are consumed with thoughts about what they will buy for so-and-so. Shopping malls are more than…
March 31, 2019 – Historically, so much of the advertising and copywriting space (especially direct response copywriting) has been dominated by men. That’s not the case anymore. Here are 21…
January 30, 2019 – It’s cold outside right now. Really cold. Toronto is in a deep freeze and I can hear the bitter wind whipping outside my window as I…
November 21, 2018 – You may have heard of action-oriented copy, but do you know what it is and how you can leverage it for your business? Simply put, action-oriented…
Subscribe to get actionable copywriting tips to up-level your writing. Join dozens of others.