Toronto Copywriter & Copywriting Coach



When you're a marketing professional or aspiring copywriter, you know more than anyone that copy is a critical marketing tool. The right copy brings brands to life, builds trust and improves conversion rates.

However, good marketing writing takes time and skill. It requires a knowledge of conversion techniques, language and strategy. It takes an understanding what works and what doesn’t.

That's where I come in. With a superior track record and years of experience, I help companies and aspiring copywriters achieve the high-quality copy they're after.

Whether you need copywriting for your business, or you're looking for one-on-one copywriting coaching, I'm here to help.

Notable Work

Hi, I'm Karina

For over 17 years, I've focused my career on finding ways to communicate with impact.

Located in Toronto, I've worked as an advisor in the public sector, a content strategy manager in the private sector, a freelance copywriter and an agency owner.

My work has been published in print and online in notable places like Forbes, and I've written for a wide variety of SMEs, startups and Fortune 500 companies. I've also instructed copywriting at George Brown College.

I'm currently a copywriting coach, the cofounder and head of content at Sparked Digital Inc., and an Entrepreneur-in-Residence at The DMZ.


What Others Have Said

  • Karina is one of the best writers I know. She has a unique ability to help people communicate with an authentic voice.

    Heather McCready Director General, Environment & Climate Change Canada
  • Karina is incredibly responsive and reliable. She consistently crafts compelling copy within the requirements for our various projects and integrates feedback extremely well. Highly recommended.

    Lisa Helm Senior Manager, Innovation Knowledge Centre, RBC
  • Karina’s copywriting class has made me a better writer. Her engaging teaching style, creative assignments, and constructive feedback truly motivated me to learn all that I could. I can never thank Karina enough for the knowledge she has given me!

    Dina Adlouni Copywriter
  • Karina was an absolute pleasure to work with on our full web development project and branding launch over a three month period. She was extremely professional, pleasant, timely, flexible, and was able to fully capture the vision of the project by working with multiple stakeholders on our team.

    Stephanie La Brie Marketing Manager, Canada's Children's Hospital Foundations (CCHF)

Copywriting Tips & Tricks

You want results, I know what works.

Join hundreds of others. Subscribe to get actionable copywriting tips to up-level your writing.