Copywriting Coaching, Customized to Meet Your Goals.

Looking for a copywriting coaching program to help deepen your confidence and/or launch your freelance business faster?

Working together one-on-one, I’ll help you fast track your progress and give you practical tools to achieve your goals.

My coaching style is supportive and encouraging, and during each session I blend plenty of instruction and examples with hands on practice. My past coaching clients often describe me as their biggest cheerleader.

I’ve been instructing and coaching copywriters since 2019, and I accept a handful of new coaching clients throughout the year.

Copywriting Coaching Packages

The Craft of Copywriting
8x 1-HOUR Private Copywriting Coaching Sessions

Fast-track your copywriting skills with one-on-one coaching.

Who it’s for: Aspiring or new copywriters who want to establish their skills as a copywriter, or marketers and business owners who want to understand copywriting.

What you’ll get:

  • 15-minute introductory call
  • 8x 1-hour private coaching sessions 
  • Recording of each session
  • Email after each session with additional resources and exercises
 Topics we cover:
  • Specific topics can be customized based on your interest and typically include:
    • The evolution of copywriting 
    • Copywriters you need to know
    • Research and ideation techniques
    • Developing voice and tone
    • Writing magnetic headlines
    • Creating website copy
    • Writing ads and landing pages
    • The art and science of the sales page
    • Writing for email marketing
    • All about CTAs, buttons and micro-copy
    • Intro to conversion rate optimization
    • Understanding SEO copywriting
    • How to write the perfect blog post 

Investment: $2,480 CAD + applicable taxes

The Business of Copywriting
4x 1-HOUR Private Copywriting Coaching Sessions

Launch and grow a successful freelance copywriting business.

Who it’s for: Aspiring or new copywriters who want to launch a copywriting business, or established copywriters who are feeling stuck.

What you’ll get:

  • 15-minute introductory call
  • 4x 1-hour private coaching sessions
  • Recording of each session
  • Email after each session with additional resources and exercises
Topics we cover:
  • Specific topics can be customized based on your interest and typically include:
    • Building a personal vs a business brand
    • Should you niche?
    • Finding your unique value proposition
    • Creating services and packages
    • Pricing your work
    • Building your credibility and authority
    • Finding your first copywriting client
    • Marketing your copywriting business
    • Optimizing processes and productivity
    • Mindset shift and overcoming imposter syndrome

Investment: $1,280 CAD + applicable taxes

ADDITIONAL DETAILS:

  • Sessions are held virtually using Google Meet
  • Sessions are scheduled based on Eastern Standard Time (EST)
  • Sessions must be used within 12 months from the date of purchase

WHY CHOOSE ME AS YOUR COPYWriting COACH?

I'm a practicing copywriter & marketing entrepreneur

I don’t just talk the talk – I live in the world of copywriting every day. I’ve been an in-house copywriter, I ran my own successful freelance copywriting business, and today I’m the owner of an award-winning digital marketing agency where I’m involved in the copywriting process for our clients.

I've instructed & coached copywriters since 2019

I first started teaching copywriting in 2019 at George Brown College in Toronto where I led a 14-week, in-person course for 30 students. There, my love of teaching was born. Since then, I’ve led a variety of courses, workshops, and seminars – working with dozens of copywriters and business owners.

I believe in blending instruction with practice

My sessions are a mix of instructional teaching, copy reviews and general cheerleading. I try to create a safe space where you can ask the questions that are on your mind. Each session, we also take time to look at a piece of your writing and together assess what it’s doing, why it works and how you can strengthen it.

I'll equip you with lots of additional resources

After each session, I’ll send you ideas for additional resources, reading materials, and book suggestions — so you can take your learning deeper. There aren’t many copywriting books I haven’t read and I often pull out the works of others to illustrate the concepts and methods we’re working through.