Copywriting Coaching PROGRAMS, Customized to Meet Your Goals.

Looking for a copywriting coaching program to help you launch your freelance business faster, or deepen your confidence with words that sell?

Working with you one-on-one, I’ll help you fast track your progress and give you the practical tools you’ll need to achieve your goals.

My coaching style is supportive and encouraging, and during each session I blend plenty of instruction and guidance with conversation and examples. My past coaching clients often describe me as their biggest cheerleader!

I’ve been teaching and coaching copywriters and business leaders since 2019, and I accept new coaching clients on an ongoing basis.

CopyWriting Coaching PROGRAMS

Single Session
Private Copywriting Coaching

1-hour private copywriting coaching session.

Who it’s for: Aspiring copywriters, current copywriters and business owners who want help working though a specific copywriting-related challenge or issue.

What you’ll get:

  • 60 minutes with me to ask questions and work through a challenge you’re facing. This could be related to the craft of copywriting, or the business of freelance copywriting.
  • A recording of the session.
  • A follow up email with additional resources.

Investment: $325 per session (+ applicable taxes)

The Business of Freelance Copywriting
6-HOUR Private Copywriting Coaching Program

Launch and grow a successful freelance copywriting business.

Who it’s for: Aspiring freelance copywriters who want to establish a thriving freelance copywriting business, and current freelance copywriters who want to take their business to the next level.

What you’ll get:

  • A free 30-minute discovery call.
  • 6 private coaching sessions with me (1 hour each), customized to meet your goals and objectives. 
  • A recording of each session.
  • A follow-up email after each session recapping your action items and providing additional resources.
How it works:
  • Each session begins with a check-in. Next, we’ll dive into the topics for that session, which involves a mix of learning activities and discussion. You’ll have plenty of time to ask questions and share your thoughts.
  • At the end of each session, we’ll do a goal-setting exercise so that you walk away with a list of action items to tackle before our next session. The idea is to not only learn about launching or growing your business, but to actually make measurable progress towards it!  
  • Topics we cover over the course of the program typically include the following (but can be customized to your needs):
    • Building a personal vs a business brand
    • Should you niche?
    • What’s your unique value proposition?
    • Creating services and packages
    • How to price your work
    • Building your credibility and authority
    • Finding your first copywriting clients
    • Marketing your copywriting business
    • Optimizing processes and productivity
    • Navigating the debate over AI
    • Mindset shift and overcoming imposter syndrome

Frequency: 

  • Sessions are typically held every 2 weeks (though this is flexible) to allow you to make progress towards your goals.
  • I have some evening availability to accommodate clients who work a day job.

Investment: $1,734 CAD (+ applicable taxes)
(This is a discounted rate of $289/session.)

The Craft of Copywriting
8-HOUR Private Copywriting Coaching Program

Fast-track your copywriting skills with one-on-one coaching, instruction and guidance.

Who it’s for: Aspiring copywriters, current copywriters and business owners (or their team members) who want to learn or deepen their understanding of copywriting. 

What you’ll get:

  • A free 30-minute discovery call.
  • 8 private coaching sessions with me (1 hour each), customized to meet your goals and objectives. 
  • A recording of each session.
  • A follow-up email after each session recapping your copywriting homework and providing additional resources. 
 How it works:
  • Each session begins with a check-in.  After that, I’ll present the material for the session to introduce a new copywriting concept or method. I show plenty of examples, and we’ll have time for discussion and questions. 
  • At the end of each session, you’ll be given a homework assignment. Homework is optional, but it’s highly encouraged! You can expect the homework to take you 2-3 hours and you can choose to share it with me at our next session for feedback (or not – the choice is yours).
  • Topics we cover over the course of the program typically include the following (but can be customized to your needs):
    • What is copywriting, anyways?
    • The evolution of copywriting, and copywriters you need to know
    • Research and ideation techniques
    • Developing voice and tone
    • Writing magnetic headlines
    • Creating high-impact website copy, ad copy and landing pages
    • The art of the sales pages
    • Writing for email marketing
    • All about CTAs, buttons and micro-copy
    • Intro to conversion rate optimization (CRO)
    • Understanding SEO copywriting
    • How to write the perfect blog post 

Frequency: 

  • Sessions are typically held every 2 weeks (though this is flexible) so you have time to work on your writing homework.
  • I have some evening availability to accommodate clients who work a day job.

Investment: $2,312 CAD (+ applicable taxes)
(This is a discounted rate of $289/session.)

ADDITIONAL DETAILS FOR ALL COPYWRITING PROGRAMS:

  • All sessions are held virtually using Google Meet. A recording will be provided following the session.
  • I serve clients globally, and am located in the Eastern Time (ET) zone.
  • Sessions must be used within 12 months from the date of purchase.

WHO CHOOSE ME AS YOUR COPY COACH?

1. I'm an active copywriter & Business owner, with 18 years of experience

I don’t just talk the talk. For 18 years, I’ve been in the business of communicating with impact. I’ve been an in-house copywriter, I ran my own successful freelance copywriting business, and today I’m the owner of an award-winning digital marketing agency, where I’m still involved in copywriting for clients every day.

2. I've been a copywriting instructor & COACH since 2019

I first started teaching copywriting in 2019 at George Brown College in Toronto. I had a group of 30 students and I led a 14-week in-person course. There, my love of teaching was born. Since then, I’ve led a variety of courses, workshops, and seminars, working with dozens of clients.

3. I WAS A COPY COACH FOR startups at Toronto's leading incubator

From 2021-2022, I was invited to be an Expert-in-Residence (EiR) at the DMZ, a global leading incubator and accelerator headquartered in Toronto. Throughout my tenure, I provided copywriting coaching, strategy and support to nearly 30 high-potential startups.

4. I give back as a copywriting mentor FOR OTHER FEMALE ENTREPRENEURS

I’m currently a volunteer mentor at The Forum, where I give back to other female entrepreneurs by providing strategic guidance, ideas and insight on all things related to copywriting, messaging and marketing.

SEE WHAT OTHERS SAY

Trying to decide if I’d be a good fit for you? Check out my testimonials to see what my past clients have said about me.

Read Testimonials

get started TODAY with a free 30-minute discovery call .

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