How to Write Action-Oriented Copy That Gets More Conversions
November 21, 2018 – You may have heard of action-oriented copy, but do you know what it is and how you can leverage it for your business? Simply put, action-oriented…
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The Science Behind Storytelling & How to Make It Work for Your Business
September 29, 2018 – Last night, I registered for a charity walk that raises money to support research on blood cancer. It’s an issue that’s important to me. After I…
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How to Write an Amazing Vision and Mission Statement in 3 Simple Steps
May 5, 2018 – You may know what your business is all about, but do your clients? How about your employees? While it may seem clear to you, distilling your…
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How to Develop a Powerful Written Voice Online (with Exercises)
February 23, 2018 – Over the past several months, I’ve had the pleasure of working with a wonderful client named Jennifer. Jennifer is a therapist who runs her own business helping women…
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Content Marketing Predictions for 2018
January 2, 2018 – Content marketing is here to stay. Yet, in 2018, the landscape of content marketing is poised to change. As social media and digital noise increases, marketers…
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