14 Ways to Improve Your Website’s Copy
Whether you’re writing your web copy from scratch or looking to update the copy you currently have, this checklist will help you improve your website using core copywriting principles. 1….
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7 Ways to Identify & Develop Your Unique Brand Voice (with Exercises)
Over the past several months, I’ve had the pleasure of working with a wonderful client named Jennifer. Jennifer is a therapist who runs her own business helping women heal emotionally after they’ve…
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The Science Behind Storytelling & How to Make It Work for Your Business
Last night, I registered for a charity walk that raises money to support research on blood cancer. It’s an issue that’s important to me. After I registered, I noticed the…
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5 Steps to Creating a Memorable LinkedIn Profile
Learn everything you need to know about how to stand out from the crowd on the social networking giant. From interns to executives everyone seems to be on LinkedIn. With…
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7 Tips for Writing Action-Oriented Copy
You may have heard of action-oriented copy, but do you know what it is and how you can leverage it for your business? Simply put, action-oriented copy refers to the…
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