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7 Ways to Identify & Develop Your Unique Brand Voice (with Exercises)

  • November 23, 2021
  • Copywriting Tips

Over the past several months, I’ve had the pleasure of working with a wonderful client named Jennifer. Jennifer is a therapist who runs her own business helping women heal emotionally after they’ve…

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Blog post - How to use storytelling in marketing

The Science Behind Storytelling & How to Make It Work for Your Business

  • September 29, 2020
  • Copywriting Tips

Last night, I registered for a charity walk that raises money to support research on blood cancer. It’s an issue that’s important to me. After I registered, I noticed the…

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Blog post - How to write a vision and mission statement

3 Steps to Writing a Winning Vision & Mission Statement

  • May 5, 2018
  • Business Writing Tips

You may know what your business is all about, but do your clients? How about your employees? While it may seem clear to you, distilling your business down to a…

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Blog post - How to choose an image for your blog post

6 Tips for Choosing Great Images for Your Blog Posts

  • May 15, 2017
  • Blogging Tips

Have you ever been grabbed by an image in a blog post and, because of it, feel an instant, unmistakable connection to the topic? Maybe it’s the colours that appeal…

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  • Business Writing Tips (6)
  • Content Marketing Tips (6)
  • Copywriting Tips (11)
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  • Writing Samples (18)

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Recent Posts

  • 14 Ways to Improve Your Website’s Copy
  • 7 Ways to Identify & Develop Your Unique Brand Voice (with Exercises)
  • The Science Behind Storytelling & How to Make It Work for Your Business
  • 5 Steps to Creating a Memorable LinkedIn Profile
  • 7 Non-Profit Copywriting Tips to Motivate Donors

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    Karina Barker is a copywriter, copywriting coach and cofounder of Sparked Digital Inc., an award-winning marketing agency in Toronto.

  • On the Blog
    • 14 Ways to Improve Your Website’s Copy

      January 5, 2022
    • 7 Ways to Identify & Develop Your Unique Brand Voice (with Exercises)

      November 23, 2021
    • Blog post - How to use storytelling in marketing

      The Science Behind Storytelling & How to Make It Work for Your Business

      September 29, 2020
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