14 Ways to Improve Your Website’s Copy
Whether you’re writing your web copy from scratch or looking to update the copy you currently have, this checklist will help you improve your website using core copywriting principles. 1….
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7 Ways to Identify & Develop Your Unique Brand Voice (with Exercises)
Over the past several months, I’ve had the pleasure of working with a wonderful client named Jennifer. Jennifer is a therapist who runs her own business helping women heal emotionally after they’ve…
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5 Steps to Creating a Memorable LinkedIn Profile
Learn everything you need to know about how to stand out from the crowd on the social networking giant. From interns to executives everyone seems to be on LinkedIn. With…
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Features vs Benefits: What’s the Difference & Why Does it Matter in Copywriting?
It’s cold outside right now. Really cold. Toronto is in a deep freeze and I can hear the bitter wind whipping outside my window as I type this. In fact,…
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7 Tips for Writing Action-Oriented Copy
You may have heard of action-oriented copy, but do you know what it is and how you can leverage it for your business? Simply put, action-oriented copy refers to the…
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