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Digital Copywriting Archives - Page 2 of 3 - Karina Barker

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Blog post - Content marketing in 2018

Content Marketing Predictions for 2018

  • Content Marketing Tips

January 2, 2018 –  Content marketing is here to stay. Yet, in 2018, the landscape of content marketing is poised to change. As social media and digital noise increases, marketers…

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Blog post - How to choose an image for your blog post

How to Choose the Best Images for Your Blog Posts

  • Blogging Tips

May 15, 2017 – Have you ever been grabbed by an image in a blog post and, because of it, feel an instant, unmistakable connection to the topic? Maybe it’s…

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Blog post - How to use social media for your business

Simple Ways to Conquer Social Media for Your Business

  • Social Media Tips

March 8, 2017 –  Have you avoided using social media to grow your business because it overwhelms you? Maybe you don’t know where to start, or what to post about….

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Blog post - Glossary of Content Marketing Terms

Your Ultimate Glossary of Content Marketing Terms

  • Content Marketing Tips

January 11, 2017 –  Content marketing is defined as “the process of creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers,”…

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Blog post - What's the difference between SEO and content marketing?

Is Content Marketing the New SEO?

  • Content Marketing Tips

November 4, 2016 – There’s been a lot of buzz lately that content marketing has replaced SEO. Or, that content marketing has become more important than SEO. But just what…

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  • Karina Barker

    I’m a Toronto-based copywriter and copywriting coach. I’ve worked with over 60 clients and my work has been published in places like Forbes. I’ve taught copywriting at George Brown College and coached many emerging freelance copywriters on the business of writing.

    I am also the cofounder of Sparked Digital, a boutique digital marketing agency in Toronto.

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