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Influencer Marketing Archives - Karina Barker

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Blog post - Content marketing in 2018

Content Marketing Predictions for 2018

  • January 2, 2018
  • Content Marketing Tips

Content marketing is here to stay. Yet, in 2018, the landscape of content marketing is poised to change. As social media and digital noise increases, marketers are looking for sophisticated…

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Blog post - Glossary of Content Marketing Terms

The Ultimate Content Marketing Glossary

  • January 11, 2017
  • Content Marketing Tips

Content marketing is defined as “the process of creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers,” according to Copyblogger. Sound…

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Blog post - Why should I have a business blog?

Here’s Why You Should Have A Business Blog

  • July 3, 2016
  • Blogging Tips

Mounting evidence shows that if you have a website for your business, you should have a blog. In fact, one study says that 57% of companies who have a blog…

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Categories

  • Blogging Tips (3)
  • Business Writing Tips (6)
  • Content Marketing Tips (6)
  • Copywriting Tips (11)
  • Social Media Tips (1)
  • Writing Samples (18)

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Recent Posts

  • 14 Ways to Improve Your Website’s Copy
  • 7 Ways to Identify & Develop Your Unique Brand Voice (with Exercises)
  • The Science Behind Storytelling & How to Make It Work for Your Business
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  • 7 Non-Profit Copywriting Tips to Motivate Donors

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    Karina Barker is a copywriter, copywriting coach and cofounder of Sparked Digital Inc., an award-winning marketing agency in Toronto.

  • On the Blog
    • 14 Ways to Improve Your Website’s Copy

      January 5, 2022
    • 7 Ways to Identify & Develop Your Unique Brand Voice (with Exercises)

      November 23, 2021
    • Blog post - How to use storytelling in marketing

      The Science Behind Storytelling & How to Make It Work for Your Business

      September 29, 2020
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