Blog post - Words to make your writing better

130+ Words to Make Your Writing More Captivating

November 28, 2017 –

Have you heard the expression: Much wisdom often goes with fewest words?

It’s an old quote from Sophocles. And it might be relatable to you – especially if you’ve ever tried to write tight, concise, action-oriented copy.

That’s because…word choice is tough!

Finding the right words to attract your reader’s attention, hold their interest, and promote action is a real challenge.

To help me out when I’m stuck, I’ve compiled over the years a list of go-to words. I look at these words when I need some inspiration. In fact, you could consider it my cheat sheet of ‘power’ words.

Many of the words have been gathered from people and places like Buffer Social, Copyblogger, advertising pioneer David Ogilvy, and internet marketing guru Neil Patel. Others are words I jotted down while writing copy – and poetry!

You’ll probably notice that many of the words are actually quite common and simple. That’s because crystal-clear language works better than complicated language – especially when it comes to copywriting and business writing.

I’d be remiss if I didn’t say: Words in general – be them ‘power’ words or not – perform best when used in a contextually-appropriate manner. That means the most effective word to use is always the word that resonates most with the reader. Sticking any old power word into a headline might not get the results you want if your reader doesn’t use the word themselves. For niche writing, this sometimes means doing market research or A/B testing to uncover the right power word.

My Favourite Power Words & When to Use Them

1. Power words to get conversions

  • You
  • Because
  • Free
  • Instantly
  • New
  • Save
  • Suddenly
  • Help
  • Improve
  • Introducing
  • Announcing
  • Secret
  • Discover
  • Increase
  • Promote
  • Share
  • Trust
  • Understand
  • Best
  • Win
  • Know
  • Powerful
  • Profit
  • Learn
  • More
  • How to
  • Complete
  • Create
  • Discounts
  • Deals

2. Power words to show benefits

  • Quick
  • Easy
  • Compare
  • Health
  • Money
  • Protect
  • Revolutionary
  • Startling
  • Offer
  • Hurry
  • Bargain
  • Bonus
  • Authentic
  • Official
  • Proven
  • Researched
  • Tested
  • Verified
  • Secure
  • Backed
  • Latest
  • Extraordinary
  • Special
  • Best-selling
  • Certified
  • Cancel anytime
  • Endorsed
  • Guaranteed
  • No risk
  • Unconditional
  • Created
  • Increased
  • Reduced
  • Improved
  • Developed
  • Accomplished
  • On time
  • Under budget

3. Power words to show cause & effect

  • Because
  • As a result
  • Consequently
  • Since
  • Therefore

4. Power words to show community

  • Join
  • Become a member
  • Come along
  • Let’s do this
  • Together
  • Tell us
  • Show us

5. Power words to show exclusivity or scarcity

  • Become an insider
  • Apply
  • Get it first
  • Only available to subscribers
  • Members only
  • Exclusive offers
  • Limited time
  • Ends soon
  • Get them while they last
  • Only 3 left
  • Today only
  • Don’t miss out

6. Power words to add beauty & emotion

  • Become
  • Bloom
  • Beauty
  • Pretty
  • Evocative
  • Joyful
  • Joyous
  • Sunny
  • Glamour
  • Carefree
  • Infuse
  • Instill
  • Express
  • Cozy
  • Nook
  • Heart
  • Velvety
  • Kind
  • Pleasure
  • Lively
  • Flexible
  • Deep
  • Affection
  • Murmur
  • Lush
  • Luxuriant
  • Unravel
  • Fragrant
  • Ripple
  • Wave
  • Spark
  • Eternal
  • Gentle
  • Rich
  • Light
  • Delicate
  • Warm
  • Whisper
  • Hush
  • Wander
  • Adore
  • Adorn
  • Bespoke
  • Treasured
  • Garnished

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