21 Quotes from Female Copywriters
Historically, so much of the advertising and copywriting space (especially direct response copywriting) has been dominated by men. That’s changing. Here are 21 quotes from female copywriters and content writers to inspire your marketing work.
1. “Your job is not to write copy. Your job is to know your visitors, customers and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” ~Joanna Wiebe
2. “In writing good advertising it is necessary to put a mood into words and to transfer that mood to the reader.” ~Helen Woodward
3. “What matters isn’t storytelling. What matters is telling a true story well.” ~Ann Handley
4. “The internet is a cacophony of competition imitating itself. So if you want to stand out, you have to really try.” ~Hillary Weiss
5. “Instead of representing the buyer’s expectations, needs, wants, and concerns, many personas are built around a profile of what the business would like its ideal buyer to be.” ~Jennifer Havice
6. “So, before you begin the writing, be sure you know the purpose or mission or objective of every piece of content that you write. What are you trying to achieve? What information, exactly, are you trying to communicate? And why should your audience care?” ~Ann Handley
7. “Even if you wind up throwing out 99% of it. That 1% could be a gold mine.” ~Phyllis Robinson
8. “Here’s the only thing you’re selling, no matter what business you’re in and what you ship: you’re selling your prospects a better version of themselves.” ~Joanna Wiebe
9. “Brevity doesn’t mean bare bones or stripped down. Take as long as you need to tell the story.” ~Ann Handley
10. “Probably the biggest thing or biggest ‘aha’ moment I had with the process of copywriting was when I realized that copywriting was more than just being creative. I used to think, ‘Wow, let’s come up with something great and wonderful,’ and I didn’t start becoming successful, in my own eyes, until I said, ‘No, my clients are not hiring me to be creative; they’re hiring me to deliver a control.’” ~Carline Anglade-Cole
11. “Anything you write is, at its core, selling something. Maybe that something is a product or service. Maybe it’s you.” ~Kira Hug
12. “Marketers have a tendency to try to abstract their messages to the point that everything can be said in two to six commonly used words, which somehow gives us the comforting sense that we’ve created a polished marketing message. As if that’s the goal. Let me leave you with this: polish doesn’t convert.” ~Joanna Wiebe
13. “Copy is a direct conversation with the consumer.” ~Shirley Polykoff
14. “Make your advertising too valuable to throw away.” ~Sonia Simone
15. “The best advertising should make you nervous about what you’re not buying” ~Mary Wells Lawrence
16. “Do the kind of work nobody else is doing.” ~Phyllis Robinson
17. “Copy must be believable.” ~Helen Lansdowne Resor
18. “Do you ever want to sacrifice tone and feel for what you know the search engines are looking for on a page? That answer is no.” ~Heather Lloyd-Martin
19. “[Advertising is] a bridge between people who make things and people who need things.” ~Jean Wade Rindlaub
20. “When you focus on writing what’s really on your mind—instead of what you think you should be writing—you create more impactful pieces that will stand the test of time.” ~Hillary Weiss
21. “In an online world, our online words are our emissaries; they tell the world who we are.” ~Ann Handley
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