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Copywriters Archives - Karina Barker

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Blog Post - Quotes from Female Copywriters

21 Quotes from Female Copywriters that will Inspire Your Marketing Strategy

  • Content Marketing Tips / Copywriting Tips

March 31, 2019 –  Historically, so much of the advertising and copywriting space (especially direct response copywriting) has been dominated by men. That’s not the case anymore. Here are 21…

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Blog post - Why features and benefits matter in copywriting

What’s the Difference Between a Feature and a Benefit? And Why Does it Matter in Copywriting?

  • Copywriting Tips

January 30, 2019 – It’s cold outside right now. Really cold. Toronto is in a deep freeze and I can hear the bitter wind whipping outside my window as I…

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Blog post - How to work with freelance copywriters

How to Work with Freelancers to Get the Results You Want

  • Copywriting Tips

July 10, 2018 – A freelancer can be a powerhouse of productivity, a lifesaver during crunch time, and an all-around great asset to bolster your business’ outputs without hiring another…

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Blog post - What is a copywriter?

What is a Copywriter? (And How Can They Help Your Business Thrive?)

  • Copywriting Tips

September 25, 2017 – A few months ago, I left my full-time corporate writing job to become a full-fledged, full-time freelance writer. Since then, I’ve had a lot of people…

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Categories

  • Blogging Tips (3)
  • Business Writing Tips (6)
  • Content Marketing Tips (6)
  • Copywriting Tips (11)
  • Social Media Tips (1)
  • Writing Samples (18)

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Recent Posts

  • Instantly Improve Your Website’s Copy Using this Checklist
  • How to Create a Killer LinkedIn Profile
  • Non-Profit Copywriting: These 7 Tricks Will Help You Create Impact and Motivate Donors
  • 21 Quotes from Female Copywriters that will Inspire Your Marketing Strategy
  • What’s the Difference Between a Feature and a Benefit? And Why Does it Matter in Copywriting?

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  • Karina Barker

    I’m a Toronto-based copywriter and copywriting coach. I’ve worked with over 60 clients and my work has been published in places like Forbes. I’ve taught copywriting at George Brown College and coached many emerging freelance copywriters on the business of writing.

    I am also the cofounder of Sparked Digital, a boutique digital marketing agency in Toronto.

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    • Past Work: Website & Social Copywriting

    • Past Work: Website Copywriting

    • Past Work: Website Copywriting

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