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Copywriting Blog | Toronto Copywriter & Copywriting Coach | Karina Barker

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Blog Post - How to Write Action-Oriented Copy that Gets More Conversions

How to Write Action-Oriented Copy That Gets More Conversions

  • Copywriting Tips

November 21, 2018 –  You may have heard of action-oriented copy, but do you know what it is and how you can leverage it for your business? Simply put, action-oriented…

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Blog post - How to use storytelling in marketing

The Science Behind Storytelling & How to Make It Work for Your Business

  • Copywriting Tips

September 29, 2018 – Last night, I registered for a charity walk that raises money to support research on blood cancer. It’s an issue that’s important to me. After I…

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Blog post - How to work with freelance copywriters

How to Work with Freelancers to Get the Results You Want

  • Copywriting Tips

July 10, 2018 – A freelancer can be a powerhouse of productivity, a lifesaver during crunch time, and an all-around great asset to bolster your business’ outputs without hiring another…

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Blog post - How to write a vision and mission statement

How to Write an Amazing Vision and Mission Statement in 3 Simple Steps

  • Business Writing Tips

May 5, 2018 – You may know what your business is all about, but do your clients? How about your employees? While it may seem clear to you, distilling your…

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How to Develop a Powerful Written Voice Online (with Exercises)

  • Copywriting Tips

February 23, 2018 –  Over the past several months, I’ve had the pleasure of working with a wonderful client named Jennifer. Jennifer is a therapist who runs her own business helping women…

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  • Karina Barker

    I’m a Toronto-based copywriter and copywriting coach. I’ve worked with over 60 clients and my work has been published in places like Forbes. I’ve taught copywriting at George Brown College and coached many emerging freelance copywriters on the business of writing.

    I am also the cofounder of Sparked Digital, a boutique digital marketing agency in Toronto.

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