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Historically, so much of the advertising and copywriting space (especially direct response copywriting) has been dominated by men. That’s changing. Here are 21 quotes from female copywriters and content writers…
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It’s cold outside right now. Really cold. Toronto is in a deep freeze and I can hear the bitter wind whipping outside my window as I type this. In fact,…
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You may have heard of action-oriented copy, but do you know what it is and how you can leverage it for your business? Simply put, action-oriented copy refers to the…
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A freelancer can be a powerhouse of productivity, a lifesaver during crunch time, and an all-around great asset to bolster your business’ outputs without hiring another full-time employee. Since freelancers…
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You may know what your business is all about, but do your clients? How about your employees? While it may seem clear to you, distilling your business down to a…
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