Copywriting sample - Video script

Past Work: Video Scripts

Dec. 8, 2018 – Video Scripts for Heineken.

For this project, I wrote scripts for several 3-5 minute videos for various Heineken brands, including Heineken, Red Stripe, and Birra Moretti.

The target audience for the videos are sales reps and restaurant owners. The upbeat videos provide on-brand storytelling and information about each of the beers in an easy-to-consume, fun format.

The videos are currently in production.


  1. Kelly Hart

    Hi Karina. My wife and I sold our business a year and a half ago. I am too young to retire but, luckily, not in a rush to start a new enterprise. I looked seriously at a few things but ultimately it was the idea of freelance copywriting that held my interest. I have immersed myself in learning all I can about it over the past few weeks – articles, YouTube videos, taking notes, practising – and today I decided that exposing myself to websites of actual copywriters would be a helpful thing.
    So, here I am.
    I love how your presention about yourself and your company is direct and confident. The tone is professional and pleasant. As someone with aspirations, I feel like I learned a lot from it. I would hope to capture much the same type of vibe when I get to the point of doing so for myself. It was nice to meet you.
    Thanks for the tips and posts. I will sign up for your newsletter. I would be happy to share a couple short pieces with you if you have time. Thanks.

    1. Karina

      Hi Kelly,
      Welcome to the world of freelance copywriting!
      I’m so glad you found my website and content useful.
      Do keep in touch and I wish you all the best in your new pursuits of copywriting — it’s a really great career (not that I’m biased)!
      ~Cheers, Karina

Add A Comment